The TV Miramar, established since 1998, is a general programming channel with coverage throughout the Mozambique Satellite in open signal and also through cable channels. It operates 24 hours of daily programming, with a generalist programming, for all viewers profiles. Record Group is a member of the TV.
It is the most watched television in open signal in Mozambique according to audience studies provided by the market.
Among the major awards won by Miramar stand out titles: African Journalism CNN, National Journalism Prize, Best Branded Television Mozambique, Best Musical Program Mozambique, Mozambique Superbrand, among others.
Its mission and provide entertainment and information, contributing to enhancement and preservation of the family, offering acting journalism and diversified programs with quality, seriousness and wisdom through broadcast television, made possible by qualified and committed to the company's bottom line and advertisers interested to alignment with business.
⚫ BRAND VALUES
The Miramar a First TV, follows as core values of your brand, the better spirit to serve the public, vision, creativity, initiative, integrity, justice, solidarity, communication, cooperation, complementarity, competence, discipline, responsibility, perseverance, ensure everyday confidence in the independence, impartiality, honesty and organization as well as putting the audience in the center of all activities. All this and indispensable for us to be as we are.
Dynamics, Miramar goes beyond communication between your TV and your radio, heavily in digital communication: social networks, websites, newsletter, and also invests in other media as a way to reach new audiences and also target their products. alternative medias, print, outdoor, events are some of the actions produced with campaigns "Inhouse" and others carried out by agencies and national and international producers, has been increasingly consolidated in the domestic and regional market as a First TV.
⚫ PRODUCTS AND FUTURE DEVELOPMENTS
The Miramar is always innovating constantly creating new formats, focusing on interactive initiatives that the approach of your audience. entertainment programs for all public youth to adult, class A, B, C, D, and E. Journalism, variety, sports, debates complete their regular program schedule.